Grow Your Business, Grow Your Career
Grow Your Business, Grow Your Career
Whether you work for big organisation or are self employed, the steps to growing your business or your career are often the same. Here are 3 `Growth Hormones` for growing your career or growing your business.
Growth Hormone # 1: Loyalty. Loyalty to your customer will make them more loyal to you. Frequent flyer points for free trips are expensive ways to buy loyalty. Instead, giving your regular customers a better deal, more then what they asked for or special treatment including recognising their names, one to one attention or a free gift is more effective and demonstrates loyalty. This works in business and in careers.
If you are loyal to your boss, your team, your company, speaking well of them, building them up and standing up for them. This pays off in increased loyalty towards you. A good career move.
Growth Hormone # 2: Perpetual marketing. Do you think this newsletter just happens by itself? Writing, e-mailing and posting it to our Web site is a major commitment. So are the 2000+ e-mails we send out to reconnect with past clients and prospective clients. Hundreds of postcards, journal articles, writing books and more are all part of our perpetual marketing.
Does all this effort pay off. No way! In reality, very little does. Most people are too busy to respond or to care. Why do it? Two out of one hundred DO respond and forward this newsletter to someone who hires us or they call us in for work.
In your career, if you expect every little thing you do will get noticed, you are deluded. Most of what we do is what we were hired to do. It is consistency and more importantly, the innovative things we do that get us noticed; another good career move.
Growth Hormone # 3: Think IN the box. Instead of trying to think outside of the box, think IN the box. That is, think of current procedures and how to refine them. How can you make them run on automatic so you can focus your attention on something that will bring you a better return on your investment of time?
Work your systems to get them to run on automatic. Coach your people instead of telling them what to do so they learn to solve problems on their own. Look into your box so it runs so well, you can live most of your life completely outside the box.
In a career, if your team can run autonomously of you, think of the ways you can exert your effort and ideas to transform the organisation you work in and propel your career.
Loyalty, perpetual marketing and thinking IN the box are just 3 tools out of thousands we cover in our workshops, speeches and seminars to help you grow your career or grow your business. The next time you hear of someone looking for a speaker, trainer or facilitator, how about passing on our contact details to them and THEIR contact information back to us? I will gladly send you a FREE e-book for your effort. See… I practice what I preach.
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