Running A Successful CHARITABLE EVENT
Running A Successful Charitable Event
Asia Professional Speakers Singapore (APSS) ran a 1 day event March 1st titled, “Raising Your Game, The Turnaround Is Here!”. The purpose was three fold:
1. We wanted to help local businesses... our clients, stop thinking recession and start thinking growth, success, profits.
2. We wanted to conduct the first ASR in Asia (Association Social Responsibility
- I think we coined the term). Our lofty goal was to raise $50,000 for cancer care, not research but helping victims of cancer cope with the disease. This would be our way of giving back to the community that we work in and which supports us.
- I think we coined the term). Our lofty goal was to raise $50,000 for cancer care, not research but helping victims of cancer cope with the disease. This would be our way of giving back to the community that we work in and which supports us.
3. To create a greater awareness of the profession of speaking and our association as the premier group to contact if you need a speaker or trainer.
We dug in and with the goal to give 100% of every dollar collected to charity, we got EVERYTHING donated or sponsored including our 198 seat auditorium, Web site, design work for sites / eDMs (we had speakers, bookstores, jobs boards e-blast for us over 500k names) / printing / banners sponsored, banners and programme, lunch, tea breaks, goodie bags, florists to fill the auditorium stage, speaker’s products for sale (we sold 40 sets of our Success Package at $150 each), lucky draw and raffle prizes including a $3,000 holiday for 4, diamond bracelet, make-overs, seminar seats, a party afterward for our volunteers and 30+ volunteers. For the FEW misc. expenses, we sold exhibit tables and had a sponsor give us $800 cash.
Results: We had a packed auditorium with extra seats in back that still were SRO. We made over $40,000 which we donated to an APSS member with cancer, the Singapore Cancer Society (SCS) and the Breast Cancer Foundation. Human Resource magazine attended and recorded several speakers videos which are now posted on the Web and all 7 speakers donating speeches and 2 emcees were cross exposed to each other’s clients. We even got a new member to sign up at the event and got many others interested in coming to our meetings.
Lessons learned: Read more »
